DESIGN RATIONALE, POSTER, and POSTCARD.
The main purpose of our project is to explore the content and context of BOSS - Biometric Optical Surveillance System. Such technology consists in a facial recognition algorithm that is currently being tested by the U.S. Department of Homeland Security. Thus, the two cardinal concepts of our research and technology are geometry and security.
Facial recognition technologies are based on reducing an individual’s face to its essential and geometrical features e.g. eye to eye or forehead to chin distance, and individuating unique facial traits or a combination of facial features. Because of this, we used a geometrical design and font as well as a basic use of colours. Even the use of the space (grid) of the poster and the postcard are mainly symmetrical. Regarding the fonts we decided to use a font composed by simple lines and curves with round corner and cap i.e. Infinity, and a more articulate, decorative and yet minimalist font i.e. Znikomit No.25.
Significantly, we tried to be consistent with our minimalist and geometric design throughout our deliverables to be coherent in representing the essence of our technology i.e. scientific deconstruction of unique facial traits as well as general features. And the style of our poster will be sober and austere, which will appropriately represent the authority that primarily uses such a technology e.g. the U.S. Department of Homeland Security.
Furthermore, the creation of a symmetrical, organized design will support our use of colours. The colours we will use will be complimentary colours and their hues. Because of the strong contrast that they create, complimentary colours will be conducive in creating a design that allows us to indicate and identify the preeminent concepts of our research and thus facilitate intuitive usability. Because the main colour of the U.S. Department of Homeland Security website and logo is blue, we used blue as our main colour, and alternated it with various hues of red-orange to emphasize the essential elements of our design.